Adell Taivas Ogilvy is the largest advertising agency in Lithuania. It represents an international advertising, marketing and public relations agency Ogilvy & Mather based in Manhattan. My role as an intern was to work with a volunteer client, namely Sarkozy which is a unique cider bar in Vilnius.
Brainstorming, developing and researching client programs
Developing monitoring reports that require minimal editing from supervisors, and are free of typographical and grammatical errors
Spotting errors in media coverage of the brand on their understanding of the product outcome
Evaluating and analysing information and data, including development of succinct, accurate summaries and analyses of research
Developing fact sheet, first draft of pitch letter and media lists and other reports (competitor, consumer, legislative or interest group analyses)
Developing and proposing story lines and other tactical program elements that further clients’ objectives
Understanding of billing and budgeting processes
Participating in development of programs and new business pitches, for new and existing clients, as assigned
Researching and identifies potential new business opportunities as directed
Routinely contributing informed opinions and suggestions, as well as creative and effective answers to client issues and needs
CEO at ad agency Adell Taivas Ogilvy
During an internship at Ogilvy branch in Lithuania Ieva showed high level of motivation, persistence and commitment to various tasks. In period of one month she worked on Sarkozy (cider house) project where she acted an experimental account manager. Ieva followed the steps of advertising theory starting with problem formulation and finished her contribution producing posters reflecting bar's promotions.
Ieva proved to be capable of managing high levels of information then she got her hands on customer and competitive researches. Additionally, she was working directly with the client i.e. Sarkozy's owner and manager which shows high quality diplomacy and communication skills. Furthermore, her graphic works reflects the talent for ad design.
I would highly recommend Ieva to work with marketing and advertising tasks as she has a wide range of skills and quickly adapts. Her confidence also serves as a key to client’s heart, not to mention the fact she is a great pleasure to work with.